brandGPT
What it is
Create the full Brand Book. All aspects of Brand Semiotics – language, archetypes, personality, metaphors, values, form, feelings, signs and symbols, imagery, colors and contexts, iconography, brand ambassadors, brand characters and brand stories. This tool kit enables consistent brand activation of all of the brand memory structures globally and across all consumer touchpoints.
IN USE
Client Value Delivered
The Global Client had huge brand books and brand guidelines. However they were adhered to inconsistently, and the cultural and contextual customization guidelines were not insufficiently specified. The client wanted an algorithmic creation and successful algorithmic embedding of all the entire brand book so that everything from Point of Sale Materials to Advertising, at all customer touchpoints would be in alignment. Compliant Creative that was always within the brand guardrails was successfully achieved.
Who Should Use It?
Brand marketers, content creators, graphic designers advertising executives, and global insights leaders.