consumerGPT
What it is
Deepen understanding of the Consumer. This is Consumer Insights on steroids. Leveraging both neuroscience and nonconscious data vector embeddings, create a profile of the consumer that is detailed and rich. Capture behavioral attributes, attitudinal attributes, aspirations, hopes, and fears of the consumer. Extract the Price Sensitivity of the consumer, and the Promotion Propensity of the consumer to determine sales conversion potential.
IN USE
Who Should Use it
Global insights leaders, experience creators, and product makers who look to tailor products for the unique attributes of the consumer. Companies that seek to discover newer segments and niche consumer segments that are underserved.
Client Value Delivered
Global client wanted to discover common attitudinal attributes in 5 different global markets to understand commonalities and cultural differences. This deep understanding helped them create products that could serve all 5 markets, but they could structure the messaging based on priorities uniqye to each market. The process that would have normally taken months to study and report on was delivered in 10 days or less.