flavorGPT
What it is
A platform that creates new, distinct and unique flavors based on customer descriptions. The platform makes transparent the entire process of migrating from consumer descriptions to the underlying memory structures and creation of unique flavors. Capitalizing on nonconscious data, algorithmic analysis of over one million recipes, and molecular databases, the platform creates millions of combinations and chooses the optimal flavor. Flavor descriptions are generated and comparisons to market leading consumer choices are automatically performed. Distance in gustatory space to current flavor, competition, and consumer choice is also revealed.
IN USE
Client Value Delivered
Global client wanted to create a compelling flavor profile for their new set of non-alcoholic beverages to satisfy the needs of the low alcohol and no alcohol consumer demographic. They wanted to surprise and delight their existing customer base and not alienate them, but at the same time be unique, distinct, and differentiated from their competitors. Client also wanted a transparent understanding of how the flavor was created (not a black box) so the intermediate steps could be used in the creation of marketing materials. Flavor design in less than a week. Real testing with consumer groups revealed that it had the potential of being a market hit. Beverage is currently created to take to the market.
Who Should Use It?
Brand Marketers who seek to separate in a crowded Food and Beverage space. R&D, Flavor masters, Master Chefs who seek to fully control and create flavor within the enterprise.