fragranceGPT
What it is
A platform that creates full fragrances, chemical compositions, and compliant IFRA certificates for particular products and customer descriptions. The platform makes transparent the entire process of migrating from consumer descriptions to the underlying memory structures and the top, middle, and base notes of the appropriate fragrance. Capitalizing on nonconscious data, algorithmic analysis of over 100,000 fragrances, and molecular databases, the platform creates millions of combinations and chooses the optimal fragrance. Fragrance descriptions are generated and comparisons to market leading consumer choices are automatically performed. Distance in olfactory space to current fragrance, competition, and consumer choice is also revealed.
IN USE
Client Value Delivered
Global client wanted to create a fragrance for their new line of shampoos and create a long lasting perfume and body spray that complimented the fragrance in the shampoo. They wanted to surprise and delight their existing customer base and not alienate them, but at the same time be unique, distinct, and differentiated from their competitors. Client also wanted a transparent understanding of how the fragrance was created (not a black box) so the intermediate steps could be used in the creation of marketing materials. Fragrance design was accomplished in 3 days, and sample fragrances created in the next 2 days. What would normally have taken a client months to get done was accomplished in a week.
Who Should Use It?
Brand Marketers who seek to separate in a crowded Beauty and Personal Care space. R&D, Fragrance Heads, and Master Perfumers who seek to fully control and create fragrance within the enterprise.