musicGPT
What it is
Extract the emotions contained in Music algorithmically. Determine if the emotional content of music adequately supports the Brand, Ad or Tv Script. Create copyright free original music in over 30 different genres across a variety of scenes, and countries to suit various listener tastes and commercial purposes. Create Sonic Branding for a brand and analyze existing sonic branding to ensure it creates neurological resonance.
IN USE
Client Value Delivered
A large rebranding effort was taking place at a Global Client in India. A beauty skin care brand was being rebranded to cater to women of all color types. Sonic Branding had to be created that retained some elements of the old, but brought in the fact that the brand has changed. Algorithms accurately measured the emotions evoked by the older Sonic Branding. Based on the repositioning of the Brand, algorithms created new Sonic Branding that leveraged elements of the old but incorporated newer Brand positioning sought by the brand. Algorithmic analysis clearly provide how the newer Sonic Branding delivered on the repositioned brand attributes.
Who Should Use It?
Brand Marketers, Chief Marketing Officers and heads of Advertising. Advertising agencies, music creative artists, and music catalog makers.