packageGPT
What it is
Create the Pack design. Geometry, shape and structure to align with brand and neuroprinciples. To evoke Desire in the minds of the consumer. To stand out and pop out in a crowded aisle. To create the feeling of worth and value when the consumer picks it up. Represent price and premiumness if appropriate. To enable mnemonics, and ease of use and storage when done.
IN USE
Client Value Delivered
The Global Beauty brand had a challenge – create packaging contains a serum instead of a regular product, and deliver on premiumness. Algorithms created a design that stayed within the brand guidelines but created a differentiated package experience. Consumer research was then performed where consumers were asked how much more might they be prepared to pay for the same product in the newer distinctive packaging. 50% would pay the same. 30% would pay one and a half times more, 15% would pay double, and 5% would pay triple the original price. The value of algorithmic design using neuroAi was clear to the client.
Who Should Use It?
Package designers, and brand marketers within the enterprise. Leaders of global insights and consumer research.