PDPGPT
What it is
The Product Display/Description Pages are truly what powers and drives the trillion dollar online marketplaces of today. Customers browse, consider and shop in milliseconds on these pages. Snapping the customer’s attention, immediately evoking the desire in them to want the product, and migrating from consideration to purchase must all happen in just a few seconds. The toolkit uses the Desire Framework, the Neuroscience of Visual Attention, and creates Neuro templates for the display of products and their features. The detailed description of the product is further modified to create instant desire with playfulness and still be within the brand guardrails.
IN USE
Client Value Delivered
The Global Coffee Client wanted to make sure that their PDP romanced their products. Despite this goal the PDP was hardly romantic, and was mostly product brochureware. The neuroAi algorithms utilized principles of Motion, Novelty, Error, and Ambiguity to create a visually arresting, interesting and playful PDP environment. Live customer testing revealed that customers spent greater time on these pages, and the time spent translated into statistically significant purchase intent. The Neurotemplates generated enabled efficient operation of the Content Factory to populate the templates.
Who Should Use It?
Online commerce managers, especially those that interact with the Big Online Marketplaces. Brand marketers and revenue growth management experts.