
THIS IS
tunesGPT
tunesGPT is a service that provides brand-aligned music and sonic signatures for your brands’ advertising.
What does effective sonic branding sound like? Using innovative algorithms and non-conscious data, weâre able to create unique music thatâs representative of your brand.
We offer a unique way of helping you solve your business needs and will do so within 5-10 days.
Watch the introduction video
SOLUTIONS
IN USE
âWe need the ârightâ music for the brand launchâwe just donât know what ârightâ might be.â
The EVP of Marketing and Brand Development voiced a common concern. For the company, it was magnified because the brand would launch in several geographies. For that key reason, and others, the âsonic signatureâ for the brand had to work across cultures and different demographies. It was critical to get it right the first time, especially in a highly competitive category like theirs.
âWhat we learned from tunesGPT was how important the non-conscious mind is determining the way that music and sound affects consumers. Just because it sounds good in the studio doesnât mean itâs going to âplayâ wellâmeaning effectivelyâin the broad marketplace.â
tuneGPTâs algorithms are designed to isolate the specific moods that music evokes in listeners. Second by second, tuneGPT analyzes those emotions. The result is the ârightâ music selection for the product, the brand, and the market. Beyond music selection, tunesGPT offers the capability of generating original music, tailored to fit the brand and productâs specific characteristics.
âInstead of guesswork we got certainty. And when youâre rolling the dice with millions in investment spending for a brand launch, that translates into smarter choices…and frankly, peace of mind for me knowing weâve got advanced science helping drive the decisions.â