
THIS IS
storyGPT
storyGPT is a cloud product that creates brand and product-driven metaphors. What lies beneath? By exploring metaphors we find the drivers of consumer desires as related to your specific products. We offer a unique way of helping you solve your business needs and will do so within 5-10 days.
Watch the introduction video
SOLUTIONS
IN USE
The North American Director of Marketing for a large international consumer electronics manufacturer was âdirectâ when he laid out the question:
âHonestly, I donât know the difference between a metaphor, a simile, or Mickey Mouse. I remember them from high school, but thatâs about it. So I donât know why metaphors are so importantânot to mention what theyâd do to help sell my upscale TV brand. You want to try and tell me?â
sensoryAI didâin one sentence. âMetaphors are the âshorthandâ that the non-conscious mind uses to grasp and understand things.â
âOKâ, the Director answered. âAnd I should careâwhy?â
Because it is the non-conscious mindânot the conscious mindâthat drives 95% + of consumersâ daily decisions. Metaphors go straight into the non-conscious mind for processing. Use them and you are âspeaking the language of the non-consciousâ, and the human brain prizes that which makes processing easier, faster, and more efficient. Itâs built that way.
storyGPT draws upon a vast library of metaphors. A unique, unmatched databank. The storyGPT system applies highly sophisticated, proprietary algorithms that analyze a brandâs basic attributes and characteristics, its competitive marketplace positioning, that of its competitors, current marketing and advertising messaging, and the outcome is a ranked array of metaphors that the brand can put to use immediately to strengthen its core appeal to the non-conscious mind.
âSo itâs a tool I can use for competitive advantage. Got it.â