
THIS IS
scriptGPT
scriptGPT is a cloud product that mines social data in order to generate consumer messaging and product messaging. Whatâs the story of your business? We uncover hidden storylines to to help you meet your messaging needs and tell the tale of your brand. We offer a unique way of helping you solve your business needs and will do so within 5-10 days.
Watch the introduction video
SOLUTIONS
IN USE
âUpdating a legacy brand is a very risky proposition in the first place. I donât care how much conventional research you doâand believe me, we do plenty when it comes to thisâyou are really betting the farm when you set out to reposition a brand that consumers have known and loved for years. Itâs Ulcer Time in the best of circumstances. Iâll take every bit of help I can get to improve the odds.â
This President of a very large global packaged goods companyâs Health and Beauty Aids division knew the time had come when they had to refresh and reinvigorate a core brand lineup of womenâs beauty products. The Board had approved of the basic decision, but it was now up to this executive and the divisional team to execute on it successfully. Budget was not the issue; brand positioning and especially messaging was.
The challenge was steep. Consumers had increasingly described the brand as âtiredâ, âwhat Iâd find in my motherâs bathroomâ, âsort of 1980âsâ-and worse. All the usual array of vendors were assigned to crack this nut in terms of packaging design, advertising, point-of-sale materials, and promotional campaigns. Shopper Experience was added to the mix as well. But the call came in to sensoryAI at the outset of the process.
âI reached out to them because Iâd noticed a campaign for one my favorite food products. It struck me as particularly on-target. They had obviously very successfully repositioned the brand, and theyâd done it smartly, and with a budget probably one-quarter the size of ours. So I contacted that company to ask how theyâd done it. They werenât a competitor, so the ask was a safe one.â
âWhat they told me was that sensoryAI had applied a whole set of disciplines to get at the right messaging for their product. I knew next to nothing about AI, and certainly less about ML, much less neuroscience! The sensoryAI system factored in all the elements of a marketing campaign, all of the brandâs attributes, it assessed what consumers responded to most at the non-conscious level, and their algorithms crunched all that data and delivered the right messaging recommendation. Obviously, it worked. That was all I needed to know.â